The time has begun for everyone to refresh your mind with new expectations and with our bold intention.

Global environment

In 2026, the world enters a new phase of economic adjustment. Policy uncertainty driven by the US administration is accelerating global realignments, reshaping trade, growth and investment flows. The fragile US-China trade truce has ended leading to continued caution amid shifting US policy, higher borrowing costs and persistent geopolitical tensions.

The above is a part quotation from the Economy Intelligence report which shows our current global environment we are globally facing.

Local environment

Thailand has our own unique standing position and issues under the circumstances where the economic and market landscape keep changing to more uncertainties with mixed impact on the export, investment, tourism, high household debts and banking cash liquidation, forecasting the GDP growth below 2% in 2026.

Market keeps circulating on its own to maintain the certain demand, even growing some areas by new investments in AI and digital related industries, healthcare and public sectors infrastructures. Our after-sales market remains unchanged, rather showing a positive higher growth.

New wave forward

This year is expected to bring numerous opportunities for growth and adventure by creating our business environment filled with energy, enthusiasm and a thirst for adventure, and encouraging people to pursue their desires and explore new horizons. It is a time to take bold steps and embrace changes. It is an exciting and transformative time by inspiring our clients to pursue the benefits with courage and enthusiasm on our new products.

Challenges for new culture

In Chinese culture, the Horse embodies freedom, energy, and charm. It’s a creature that craves wide-open spaces and endless skies, never one to stay still for long. Lively and independent, the Horse chases new horizons with a natural confidence that pulls others along for the ride. It’s driven by a deep need to carve its own path, no matter how twisty or turny.

The changes shall lead us to winning fields and current turbulent shall make us stronger for future growth. This secret of victory exists inside us. Once one changes, the environment follows. Our paradigm shift will create new potentials, fundamentally this is our challenge to establish our new corporate culture.

Focus on our inner value

Now, throw in the Fire element, and you’ve got a Horse that’s all passion and unstoppable momentum. Fire fuels its ambition, sparks its creativity, and amps up its boldness—but it can also make the Horse restless or prone to acting on impulse. It’s a brilliant, blazing force, burning bright and fast.

The Year of the Fire Horse will carry this same electric vibe. Life might feel like it’s moving at a gallop, with opportunities popping up out of nowhere and choices that demand quick thinking. It’s a year to trust your gut, let your emotions shine, and express yourself fully.

I would like to share the key word : Unleash the Power, Power of our new products and Power within ourselves, and change your daily routine to create a new value. With our new products, we see a new light which is a result of our efforts by our corporate slogan, “Engineer the value”.

This is a time to take action — but with intention. Move forward, but know where you’re headed. This year calls for bravery, no doubt — but it also asks for wisdom. To speak with clarity, to act with courage, and to trust that our inner compass knows the way — even through unfamiliar terrain.

This is a year that asks us not to hold back. To take the leap, even if the ground beneath is still forming.

Let 2026 be the year you stop waiting for the “right moment” and start listening to the rhythm of your own steps.

Let your steps be brave and your heart stay warm — 2026 is not a year to wait, but to gallop.

Imperfection is Perfection :

In Japan Culture, “Wabi Sabi”, Imperfection as beautiful value and Perfection is less beautiful in the nature, rather beauty as whole in harmony. Our minute work is not perfect but as much as valuable as your life experience if you focus on practicing for achieving your goal.

Time of imperfection and constant practice to make your single minute most valuable as real beauty in the imperfection of your life in the deep inside of our works as law, which will manifest as perfection outside, we need to learn it from our imperfection as beauty value. We will share this value with all our stakeholders as a result of 3 value elements : in public good, culture beauty and finance benefits.

This is a great opportunity for everyone to show our own performance. It would be a great joy to achieve this transformation with thanks and appreciation to a new era which starts now and here by UMWS.

We are all connected and our positive one step will create a big result for all. So please always be connected as your happiness comes from others. Rather lose yourself with service of others.

In this AI era, people is looking for higher value of decent work and life. We continue striving to achieve our goal through EX : employee experience of high performance to offer better value to our business partners by CX : customer’s great experience. It is our corporate commitment to our society to build it as culture of our community.

A Happy New year begins with our excitement. It is heart which is most important to shape our society better.

Best wishes for your good health and prosperity blessing on your family.